Primark free essay sample

Our research purpose Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, â€Å"Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global sales of ? 6. 8bn, and 85,000 employees in 43 countries. In the financial year 2006/7, 32 new stores were opened and five smaller stores were closed to give 4. 8 million sq ft of retail selling space. Highlights during the year included the opening of London’s Oxford Street store in April. This was extremely successful, selling one million items in its first ten days of trading, and attracting considerable media coverage. We will write a custom essay sample on Primark or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †? From the figure, it shows Primark develops extremely fast and successfully. Particularly, Primark Oxford Street Store success means British consumers accept Primark in some way. This is a good sign for Primark to explore the UK market. What fascinates us about Primark is they use both competitive price and up-dated clothes to attract target consumers. In order to find out what does consumers opinions on Primark, our group was divided into two groups. The first group’s task is doing the consumers observation in London’s Oxford street store. Meanwhile, another group is doing the consumer’s observation in slough store. Both groups ask 70 consumers to do the questionnaire, which we will mention below and why they chose Primark rather than other retails. We also ask the local store mangers about more information of Primark. After our observation, we find that Primark’s consumers group is mostly young people, who are age from 23 to 35. In the following report, we will analyze the positive and negative view of consumers and conclude the recommendation. 1). the positive view of customers a. PRICE Firstly we can see as a discount retailer, Primark is successful because it offers customers with super-competitive prices. According to our research, 80% customers choose Primark as their favorite because of their cheap price. After a brief search online, the cheapest garments are about 9 RMB, which equals just about 1 pound. What the main reason of such amazing price? Generally, it could be concluded to three aspects. a) Low overhead and operation cost. Primark always process bulk production and volume buying, which makes overhead cost low and keeps costs down. There are two distribution centers – a 650, 000 sq. ft. unit at Magna Park in Leicestershire, and a 200, 000 sq. t unit at Naas. These huge centers are a guarantee to its efficient distribution, which lower its operation cost. There are 400 suppliers, most of which are in Asia such as India and China, where the labor cost are much lower than that in the developed countries. According to the secret investigation of Panorama, a program of BBC, it reveals that children were paid as low as 54 pence a day for embroidery and sequin work. No matter who should be responsible for this children labor issue, the cost in its work force really play a key role in the low price. ) Design is simple and low design cost. As we know, design can create an emotive bond between brand and customer, allowing a retailer to elevate its product into a special experience. Primark makes its clothes in the most popular sizes. Sometimes, Primark copies its rivals’ clothes, such as Monsoon. There are a lot of similar clothing between Primark and its rivals. Imitation of popular prints, motifs and original designs in the market makes P rimark enjoy the profit created by other companies. In addition, compare with its rival, its design cost seems to be very low. Most of Primark’s products are simple, not luxury but fashion, which attracts its customers very much. According to our questionnaire, % think that design is very important. c). Few promotion, low advertising cost Primark never do promotion, according to one manager of Primark in London. Regular business is what Primark concerns. In other words, they could pay more attention to the regular business. Cost caused by promotion could be saved. In addition, there are fewer advertisements about Primark which should be a big part of their marketing cost. We could never see brochure in Primark. No billboard of Primark in the street. No advertisement on the internet. But we could see Primark bags in people’s hand along the street. Nevertheless, Primark saves a lot of money in this aspect. ?PLACElocation Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. ercent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the branch stores in the city or town which most customers have a high disposable income, such as Windsor and Grilfield. This group of people seldom purchase low price clothes, which would influence the sale of Primark. Primark has wide distribution net. It operates around 181 stores in Ireland, Spain and the UK†.? As we can see from Appendix B, the distribution of Primark in the UK and Ireland is quite dense. Primark is planning to develop the European market in 2009.? The European clothing market has a huge potential for Primark to expand and achieve maximum profit. Distribution Primark is a direct marketing retailer, which does not use any intermediary media. Therefore, it can reduce the cost. Simultaneously, customers can get the latest clothes quickly. Primark has two distribution centers,? which distribute all the products to each brand store. The distribution channel is crucial for Primark; it links both internal performance and external environment. â€Å"Multiple locations do cause more awareness but that is only the first step in a consumer’s decision-making process. † Hartnett, M. , 2006, p4 ?Product Finally, Primark has been value fashion brand, which exists in a mainstream clothing market. With cheap products, it has been recognized as top priority by young consumers. According to Hilton, most value fashion retailer, such as George, attract more family shoppers whereas Primark aims at the youth. The family shoppers might spend more money on household goods whereas the youth is likely never to consider these things. Therefore, its primary product orientation is to attract youth female who seek fashion as a fad. Primark takes into account in the purchase of a garment cheap value products are like a throwaway fashion during a short period in a competitive economic market. With this strong perception, as a result, Primark designs a wide range of key products as its prime, making inroads into the youth appeal market, ranging from women’s clothing such as underwear, pajamas, coats, handbags, shoes to men’s t-shirts, coats. Furthermore, Primark has become good at imitating other high street brand designer’s masterpieces, which are popular off the catwalk fashion. Analyzing from the pictures above, we can visibly see the style is nearly similar. On the other hand, in order to pursue a fresh fashion, Primark updates its products rapidly, even once a week. This action makes Primark maintain an underlying advantage, compared with other rivals, such as New Look, Peacock in a fashion scope. The factor playing a crucial role in the whole process to ensure the speed of update is the supplier of products. As a matter of fact, Primark has its own factories in developing countries, such as China, India. This integrative management not only ensures essential low price but also eliminate supply chain’s approach to accelerate frequent seasonal update. It has a strict pattern of conduct to ensure good quality and efficiency in vogue. 2). the negative view of customers ?Physical evidence: environment, facilities, etc. With the furies competition in the marketing place, physical evidence plays an increasingly important role in marketing, especially to companies as Primark, such a fashionable clothing company. According to the prior survey, __% of people take physical evidence into account when make purchase decisions. Physical evidence means the material part of services which consumers can see and touch? In environmental psychology terms tangible objects can make deeper impressions on consumers and, directly influence their evaluation on the products as well as the brands. A well-arranged physical environment can help to promote consumers’ decision making. However, combined with the survey and team members’ practical visit to Primark, it doesn’t do quite well in physical evidence in most of its stores. Following are the main deficiencies in the stores of Primark. 1. The uncomfortable background factor: the high temperature and the poor ventilation. Since Primark stores are always full of customers in peak hours, the higher temperature and the poor ventilation system may make customers feel uncomfortable and even dizzy, thus decreasing purchasing actions in certain degree. 2. The simple designing factor: lack of attractive signals. Although simple can be a kind of style, to Primark, a brand emphasizing on fashionable clothes, it does need some fashionable decorations to support its product value. The inside decoration of its stores is quite similar to that of the supermarkets. It is incredible that a customer can not find even one well-designed decoration or signal in the store! 3. The shortage of functional factor: crowded layouts and insufficient fitting rooms. When doing shopping in Primark, the most sentences one hears are: excuse me†. In some places, the space between shelves is too narrow to pass two people simultaneously. What’s more, there is always a long queue in front of the fitting room. After interviewing some customers, they complained that it always took them more than 20 minutes to wait! 4. The lack of staff. According to the manager of Reading’s branch, the shortage of the staff is one of the biggest problems now. Take this branch as an example, the total number of staff is – among which only – sales staff. The lack of staff brings many problems. For instance, the staff usually can’t finish shelves timely during the peak hours. And it is also very difficult for customers to find a staff for information. If Primark wants to further increase its sales volume, they had better consider improving its physical evidence in stores. It can not only stimulate consumption but also add value of the products. Fair trade Primark is considered the No. 1 least ethical company by consumers this year, according to a recent survey conducted by populous for the Times (Retail Week, 2008). Although Primark intends to stress its credential as a good social company, what it does obviously contradicting what it alleges. Earlier on the 23ed June of this year, a BBC P anoramo program in UK exposed that Primark hires children as its labor in India’s sweatshops (BBC, 2008). In response to this accusation, Primark terminated its contracts with those three manufacturers in India. However, is this action the end or just the beginning? With the growing number of â€Å"green† consumers and the new structure of the economy, retailers such as Primark are obliged to plunge into Corporate Social Responsibility. Fail to do it may finally make a negative impact on the company’s profit. Look back to the prior survey; it can be found out that Primark has a low brand value. Most consumers choose Primark only because of its cheap price and convenient location. Since the price of Primark is already on the bottom, what can be done if Primark wants to further increase its profit? The answer is quite clear, in order to maintain a long term growth in its profit, Primark should turn itself into a good social corporate. ?Customer relationship According to an interviewed customer said, â€Å"Although the price for a T-shirt can be one pound, the customer services can be zero. † (Interviewee 1), some customers do feel it is an unpleasant experience of shopping in Primark. The number of stuff in Primark store is quite low, as the store manager of Primark in Slough pointed out, they do lack of employees, and sometimes stuff seems to have to work too much, even customers still complain about no response sometimes. Slough manager) However, there is certain group of customer think that they do not care about the service because the unbelievable price; and they prefer to do shopping freely without shop assistant interfering in. ?Process: long queue During busy time, every afternoon, especially on weekends, there is usually a quite long queue in front of its cashie r. For example, there is only one â€Å"Please pay here† with seven cashiers for a two-floors-store in the Primark of Luton. People have to wait more than 20minites to pay. Some people decide to give up shopping when see that long queue. 2. ecommendation : Based on our research, more cashier, more fitting room, more employees to develop customer response, increase the loyalty of customer by membership card or point card. Retail businesses not just look at the quality and price of goods. It must be including the good service. That is the weakness of the Primark Today the Primark still just put all the products in the store, and customers need to try by themselves and pick what they want from mass of goods into shopping baskets. Firstly, most of the day, products are put in mess order or maybe on the floor after tried. When the customer like the style and want to choose the right size, they may not be able to find out. So there should hire more staff to clean up the mass of good by a period time. Secondly, fitting room of Primark is not enough for those customers. Sometime it is difficult to fit the clothes due to the long queue for the fitting rooms, then that many customers decide to buy clothes without trying, without waiting which brings customers a disaster of feel unsatisfied about what they bought, or increase the return rate (see photo 1). I think that must build up a several fitting room for the customer and limited the number of cloth when the customers want to try. That could be reducing the time and increasing the space for others. Thirdly, the mirrors in Primark stores are not enough. For those goods what can be tried without fitting room, customers have to take them to mirrors which far from where they picked from and do not want to take them back, so the products will be messed up more. For this can be easily to solve, hung some more mirror. That is low cost and also convenient customer and staff. However those just an unremarkable point, If it can improve these. It will look tidier and the frequency of the customer come will increase. 3. Conclusion Primark is in a growing market, attract customer by low price and convenience. It needs to do more to satisfy customers. From the prior paragraph we can see the reason of Primark have achieved the success today. It has the low price and variety style to attract the customer and has the good location to convenient them for shopping. That would be the most two selling point of the Primark. But in now a day’s market just have low price is not enough to compete with others. On the other hand the low price means they have low cost on the supply chain. Good location on a high street means high fixed cost on the estate rent. Obviously fix cost is fixed. When the price doe not getting high and want to increase the net profit that we should look at the amount of customer. To reach this point just using the same offer is difficult to attract new customer and keep the same number of old one. To satisfy them, tell them we not just have low price we also have the high quality of service. Primark free essay sample Our research purpose Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwear. Nearly cover all variety of the clothing. According to Primark website figure, â€Å"Primark Stores Lt is a subsidiary of Associated British Foods. Associated British Foods is a diversified international food, ingredients and retail group with global sales of ? 6. 8bn, and 85,000 employees in 43 countries. In the financial year 2006/7, 32 new stores were opened and five smaller stores were closed to give 4. 8 million sq ft of retail selling space. Highlights during the year included the opening of London’s Oxford Street store in April. This was extremely successful, selling one million items in its first ten days of trading, and attracting considerable media coverage. We will write a custom essay sample on Primark or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page †? From the figure, it shows Primark develops extremely fast and successfully. Particularly, Primark Oxford Street Store success means British consumers accept Primark in some way. This is a good sign for Primark to explore the UK market. What fascinates us about Primark is they use both competitive price and up-dated clothes to attract target consumers. In order to find out what does consumers opinions on Primark, our group was divided into two groups. The first group’s task is doing the consumers observation in London’s Oxford street store. Meanwhile, another group is doing the consumer’s observation in slough store. Both groups ask 70 consumers to do the questionnaire, which we will mention below and why they chose Primark rather than other retails. We also ask the local store mangers about more information of Primark. After our observation, we find that Primark’s consumers group is mostly young people, who are age from 23 to 35. In the following report, we will analyze the positive and negative view of consumers and conclude the recommendation. 1). the positive view of customers a. PRICE Firstly we can see as a discount retailer, Primark is successful because it offers customers with super-competitive prices. According to our research, 80% customers choose Primark as their favorite because of their cheap price. After a brief search online, the cheapest garments are about 9 RMB, which equals just about 1 pound. What the main reason of such amazing price? Generally, it could be concluded to three aspects. a) Low overhead and operation cost. Primark always process bulk production and volume buying, which makes overhead cost low and keeps costs down. There are two distribution centers – a 650, 000 sq. ft. unit at Magna Park in Leicestershire, and a 200, 000 sq. t unit at Naas. These huge centers are a guarantee to its efficient distribution, which lower its operation cost. There are 400 suppliers, most of which are in Asia such as India and China, where the labor cost are much lower than that in the developed countries. According to the secret investigation of Panorama, a program of BBC, it reveals that children were paid as low as 54 pence a day for embroidery and sequin work. No matter who should be responsible for this children labor issue, the cost in its work force really play a key role in the low price. ) Design is simple and low design cost. As we know, design can create an emotive bond between brand and customer, allowing a retailer to elevate its product into a special experience. Primark makes its clothes in the most popular sizes. Sometimes, Primark copies its rivals’ clothes, such as Monsoon. There are a lot of similar clothing between Primark and its rivals. Imitation of popular prints, motifs and original designs in the market makes Primark enjoy the profit created by other companies. In addition, compare with its rival, its design cost seems to be very low. Most of Primark’s products are simple, not luxury but fashion, which attracts its customers very much. According to our questionnaire, % think that design is very important. c). Few promotion, low advertising cost Primark never do promotion, according to one manager of Primark in London. Regular business is what Primark concerns. In other words, they could pay more attention to the regular business. Cost caused by promotion could be saved. In addition, there are fewer advertisements about Primark which should be a big part of their marketing cost. We could never see brochure in Primark. No billboard of Primark in the street. No advertisement on the internet. But we could see Primark bags in people’s hand along the street. Nevertheless, Primark saves a lot of money in this aspect. ?PLACElocation Secondly we found out Primark makes a good choice about location. Almost each branch store locates in the high street. From the diagram which we have researched, it could be concluded that location is also one of the most important factors which motivate customers to purchase and make Primark successful. ercent of customers would like to consider the location of garment stores when they go shopping. Convenience and easiness are the expectations during each time customer’s purchase. Few customers are willing to spend extra time going to a remote place merely for the purpose of buying clothes. Furthermore, Primark is sensible; it hardly locate the branch stores in the city or town which most customers have a high disposable income, such as Windsor and Grilfield. This group of people seldom purchase low price clothes, which would influence the sale of Primark. Primark has wide distribution net. It operates around 181 stores in Ireland, Spain and the UK†.? As we can see from Appendix B, the distribution of Primark in the UK and Ireland is quite dense. Primark is planning to develop the European market in 2009.? The European clothing market has a huge potential for Primark to expand and achieve maximum profit. Distribution Primark is a direct marketing retailer, which does not use any intermediary media. Therefore, it can reduce the cost. Simultaneously, customers can get the latest clothes quickly. Primark has two distribution centers,? which distribute all the products to each brand store. The distribution channel is crucial for Primark; it links both internal performance and external environment. â€Å"Multiple locations do cause more awareness but that is only the first step in a consumer’s decision-making process. † Hartnett, M. , 2006, p4 ?Product Finally, Primark has been value fashion brand, which exists in a mainstream clothing market. With cheap products, it has been recognized as top priority by young consumers. According to Hilton, most value fashion retailer, such as George, attract more family shoppers whereas Primark aims at the youth. The family shoppers might spend more money on household goods whereas the youth is likely never to consider these things. Therefore, its primary product orientation is to attract youth female who seek fashion as a fad. Primark takes into account in the purchase of a garment cheap value products are like a throwaway fashion during a short period in a competitive economic market. With this strong perception, as a result, Primark designs a wide range of key products as its prime, making inroads into the youth appeal market, ranging from women’s clothing such as underwear, pajamas, coats, handbags, shoes to men’s t-shirts, coats. Furthermore, Primark has become good at imitating other high street brand designer’s masterpieces, which are popular off the catwalk fashion. Analyzing from the pictures above, we can visibly see the style is nearly similar. On the other hand, in order to pursue a fresh fashion, Primark updates its products rapidly, even once a week. This action makes Primark maintain an underlying advantage, compared with other rivals, such as New Look, Peacock in a fashion scope. The factor playing a crucial role in the whole process to ensure the speed of update is the supplier of products. As a matter of fact, Primark has its own factories in developing countries, such as China, India. This integrative management not only ensures essential low price but also eliminate supply chain’s approach to accelerate frequent seasonal update. It has a strict pattern of conduct to ensure good quality and efficiency in vogue. 2). the negative view of customers ?Physical evidence: environment, facilities, etc. With the furies competition in the marketing place, physical evidence plays an increasingly important role in marketing, especially to companies as Primark, such a fashionable clothing company. According to the prior survey, __% of people take physical evidence into account when make purchase decisions. Physical evidence means the material part of services which consumers can see and touch? In environmental psychology terms tangible objects can make deeper impressions on consumers and, directly influence their evaluation on the products as well as the brands. A well-arranged physical environment can help to promote consumers’ decision making. However, combined with the survey and team members’ practical visit to Primark, it doesn’t do quite well in physical evidence in most of its stores. Following are the main deficiencies in the stores of Primark. 1. The uncomfortable background factor: the high temperature and the poor ventilation. Since Primark stores are always full of customers in peak hours, the higher temperature and the poor ventilation system may make customers feel uncomfortable and even dizzy, thus decreasing purchasing actions in certain degree. 2. The simple designing factor: lack of attractive signals. Although simple can be a kind of style, to Primark, a brand emphasizing on fashionable clothes, it does need some fashionable decorations to support its product value. The inside decoration of its stores is quite similar to that of the supermarkets. It is incredible that a customer can not find even one well-designed decoration or signal in the store! 3. The shortage of functional factor: crowded layouts and insufficient fitting rooms. When doing shopping in Primark, the most sentences one hears are: excuse me†. In some places, the space between shelves is too narrow to pass two people simultaneously. What’s more, there is always a long queue in front of the fitting room. After interviewing some customers, they complained that it always took them more than 20 minutes to wait! 4. The lack of staff. According to the manager of Reading’s branch, the shortage of the staff is one of the biggest problems now. Take this branch as an example, the total number of staff is – among which only – sales staff. The lack of staff brings many problems. For instance, the staff usually can’t finish shelves timely during the peak hours. And it is also very difficult for customers to find a staff for information. If Primark wants to further increase its sales volume, they had better consider improving its physical evidence in stores. It can not only stimulate consumption but also add value of the products. Fair trade Primark is considered the No. 1 least ethical company by consumers this year, according to a recent survey conducted by populous for the Times (Retail Week, 2008). Although Primark intends to stress its credential as a good social company, what it does obviously contradicting what it alleges. Earlier on the 23ed June of this year, a BBC P anoramo program in UK exposed that Primark hires children as its labor in India’s sweatshops (BBC, 2008). In response to this accusation, Primark terminated its contracts with those three manufacturers in India. However, is this action the end or just the beginning? With the growing number of â€Å"green† consumers and the new structure of the economy, retailers such as Primark are obliged to plunge into Corporate Social Responsibility. Fail to do it may finally make a negative impact on the company’s profit. Look back to the prior survey; it can be found out that Primark has a low brand value. Most consumers choose Primark only because of its cheap price and convenient location. Since the price of Primark is already on the bottom, what can be done if Primark wants to further increase its profit? The answer is quite clear, in order to maintain a long term growth in its profit, Primark should turn itself into a good social corporate. ?Customer relationship According to an interviewed customer said, â€Å"Although the price for a T-shirt can be one pound, the customer services can be zero. † (Interviewee 1), some customers do feel it is an unpleasant experience of shopping in Primark. The number of stuff in Primark store is quite low, as the store manager of Primark in Slough pointed out, they do lack of employees, and sometimes stuff seems to have to work too much, even customers still complain about no response sometimes. Slough manager) However, there is certain group of customer think that they do not care about the service because the unbelievable price; and they prefer to do shopping freely without shop assistant interfering in. Process: long queue During busy time, every afternoon, especially on weekends, there is usually a quite long queue in front of its cashier. For example, there is only one â€Å"Please pay here† with seven cashiers for a two-floors-store in the Primark of Luton. People have to wait more than 20minites to pay. Some people decide to give up shopping when see that long queue. 2. ecommendation : Based on our research, more cashier, more fitting room, more employees to develop customer response, increase the loyalty of customer by membership card or point card. Retail businesses not just look at the quality and price of goods. It must be including the good service. That is the weakness of the Primark Today the Primark still just put all the products in the store, and customers need to try by themselves and pick what they want from mass of goods into shopping baskets. Firstly, most of the day, products are put in mess order or maybe on the floor after tried. When the customer like the style and want to choose the right size, they may not be able to find out. So there should hire more staff to clean up the mass of good by a period time. Secondly, fitting room of Primark is not enough for those customers. Sometime it is difficult to fit the clothes due to the long queue for the fitting rooms, then that many customers decide to buy clothes without trying, without waiting which brings customers a disaster of feel unsatisfied about what they bought, or increase the return rate (see photo 1). I think that must build up a several fitting room for the customer and limited the number of cloth when the customers want to try. That could be reducing the time and increasing the space for others. Thirdly, the mirrors in Primark stores are not enough. For those goods what can be tried without fitting room, customers have to take them to mirrors which far from where they picked from and do not want to take them back, so the products will be messed up more. For this can be easily to solve, hung some more mirror. That is low cost and also convenient customer and staff. However those just an unremarkable point, If it can improve these. It will look tidier and the frequency of the customer come will increase. 3. Conclusion Primark is in a growing market, attract customer by low price and convenience. It needs to do more to satisfy customers. From the prior paragraph we can see the reason of Primark have achieved the success today. It has the low price and variety style to attract the customer and has the good location to convenient them for shopping. That would be the most two selling point of the Primark. But in now a day’s market just have low price is not enough to compete with others. On the other hand the low price means they have low cost on the supply chain. Good location on a high street means high fixed cost on the estate rent. Obviously fix cost is fixed. When the price doe not getting high and want to increase the net profit that we should look at the amount of customer. To reach this point just using the same offer is difficult to attract new customer and keep the same number of old one. To satisfy them, tell them we not just have low price we also have the high quality of service. Primark free essay sample The concept behind the retail promoting is confirmed that an organization makes items a client needs or demand. Utilizing different ways to deal with consumer behavior, advertisers and also imaginative approaches to pull in customers to an item. This writer suggested the worker fulfillment to be an important determinant of benefit quality and consumer loyalty. In light of an experimental and a conceptual explore survey. Distinguish five key IM components: worker inspiration, whats more, fulfillment, client introduction, and fulfillment, between practical administrations based approach towards an associations workers and an execution of a corporate system. (Ahmed, 2002)In 1969 the Primark effective business show, that the first Primark t store was opened in Dublin, Ireland. Primark was originated and directed by the name of Mr. Arthur Ryan. Moreover, Primark was extended to nation crosswise over Europe and America. In April 2016 the latest store was opened in Italy. The Primark has 60,000 staff individuals and have 700,000 utilized by their suppliers which is huge target to Primark. We will write a custom essay sample on Primark or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Primark has an online nearness, which comprises of their own website and additionally an expensive web-based social networking electronic person to person communication nearness, including Facebook, Pinterest, Twitter and Instagram account. Clients are likewise allowed to transfer their photographs on Primania page of the site, wearing Primark articles of clothing with an uncommon true objective to share their looks.