Phase 4 Discussion Board Essay Example | Topics and Well Written Essays - 500 words

Phase 4 Discussion Board - Essay Example Also, the beverage industry is one in which brand loyalty is an important factor. For example, many people are hard core loyals to brands such as Coke or Pepsi, and it would take time to steal market share away from these established brands. As more and more time lapses after the launch, more people would become aware of the product and more trial would be generated. Optimistically speaking, if consumers like the new product, there would be more repeat purchase as time goes by. Satisfied consumers market the new product even more through the word of mouth as they encourage their friends and family to try it out. Hence, as more time goes by, more and more sales can be generated. Generally, for new products, the initial hype created by promotion campaigns is what leads to trial purchase. Even after the launch, the level of advertisement and other promotional activities has a considerable effect on the sales level. Advertisements can be in the print or electronic media. Other promotional activities can include Below The Line (BTL) activities such as free trial purchases offered to consumers, or free gifts with every purchase of the new product. For a new product, there has to be large scale advertisement and promotional activity to create awareness about the brand, and to steal the market share away from already established brands. It has already been mentioned that the beverage industry is usually dominated by a few players which have a strong, brand loyal customer base. A unique brand image needs to be created to appeal to the target audience, so that those loyal to other brands will be attracted towards the new one. This unique brand image can only be done through effective advertisement and promotional campaigns. If we were to take the combined effect of time and advertisement/promotion, it would give us an even clearer picture of the success or

Managing Across Organizational & Cultural Boundaries Essay

Managing Across Organizational & Cultural Boundaries - Essay Example One of the perspectives of power that Wal-Mart will use in dealing with the suppliers is the use of zero tolerance where all undesirable practices like subcontracting will be imposed to severe penalties without the company knowledge (Fishman, 2006). The penalties will start to be effective on March again all the companies that are not allowed to manufacture and supply clothes to Wal-Mart will be published on the website explaining that the company is not genuine. The second perspective is accountability and ownership of the supplier who must be certified to make sure that they are going to be accountable of what they are going to supply to Wal-Mart (Stern, 1969). The reason why Wal-Mart need accountability and ownership to a specific country is to ensure that compliance will be achieved making sure that third party agents are eliminated in the supply chain. Wal-Mart is open to any supplier who can supply clothing without subcontracting or use of third party agents who normally supply brands at expensive price as compared to those companies that are ordered to supply brands to Wal-Mart. Another perspective of power that Wal-Mart will consider is improved safety in the factories, for example, the suppliers from United States and Canada will have to meet so that the new policy change of improved safety can be deliberated upon (Buzzell, 1987). The local governments and suppliers will have to carry the safety precaution and measures need to boost factory safety. The reason is because employees in the factories are experiencing death that emanate from poor conditions from the factories and thus the reason as to why Wal-Mart is restricting the suppliers from subcontracting their orders. The expectation of Wal-Mart is that the known factory that have been given the orders will be the only one who will supply brands without involving third party agents who do not provide high quality clothing and within the stipulated time. One of the sources of power in Wal-Mart